Pick from the shelf you sell on
Sarees, lehengas, kurta sets, salwar suits and sherwanis on the ethnic shelves; dresses, tops, bottoms and outerwear on the western ones. By occasion too — wedding, festive, party, casual.
For D2C fashion brands in India
AI product videos for D2C fashion brands in India
Templates built from the reels Indian fashion brands already post — palaces and courtyards, festive interiors, city streets — rebuilt with your product worn in them. Ethnic and western, women's and men's, priced in rupees.
How it works
Three steps, no shoot
Add your product photos
The catalogue photos you already have. One clear angle; a second for embroidery, prints and backs. Pick a model from the library or keep the one in the reel.
Post it, in rupees
About ten minutes later the reel is back with your product in it, vertical and silent, ready for Instagram, your store and your marketplace listings. Plans are in rupees, GST added at checkout.
Built from Indian reels
Most of the library was rebuilt from fashion reels made for Indian audiences: the settings are palaces, havelis, courtyards, festive interiors and city streets; the occasions are named the way a customer searches for them — sangeet, mehendi, haldi, reception, festive; and the garments include the ones no western tool has a category for. A saree template knows what a pallu does. Whatever you do not replace stays exactly as it was filmed — the shoes, the bag, the room, the cuts.
One library for the whole catalogue
A D2C brand rarely sells one kind of thing. The same account runs a kurta set through a festive template, a co-ord through a street walk and a dress through a studio shot, with the same model across all three if you want the feed to match. New templates are published every week, and the New shelf on every landing page shows what arrived.
From a chat, if that is where you work
Connect LastCut to Claude or ChatGPT and ask for templates that fit a garment, paste a product link, see the price, and say yes — the video is made and the assistant tells you when it is ready. Setup takes a minute and is on the connector page.
Setting up the connector for Claude or ChatGPT is on the connector page; what an assistant can do with it is on the LastCut MCP server page.
What it costs
Priced in rupees
One second of finished video is one credit. A typical template on these shelves runs 14 seconds, so a 14-second video costs 14 credits — which on each India plan works out to:
| Plan | Per month | Credits | 14-second video | Videos of that length |
|---|---|---|---|---|
| Starter | ₹1,460 | 60 | ₹340.67 | 4 |
| Brand | ₹2,920 | 125 | ₹327.04 | 8 |
| Agency | ₹7,300 | 320 | ₹319.38 | 22 |
India plans, pre-tax; 18% GST is added at checkout. International plans are priced in dollars on the pricing page. A longer template costs more credits and a shorter one fewer; every card shows its length before you click. Delivered at 720p; 1080p costs double. Never subscribed? A starter pass buys one video at 720p, whatever its length, for ₹250 + 18% GST — once, before any plan. Full pricing →
Templates
Ethnic and western, side by side
A sample across the shelves an Indian D2C brand draws on: ethnic wear first, then the everyday western shelves, women's and men's alternating. 12 of the 245 published templates fit this shelf today.
Questions
Before you start
Is this priced in rupees?
Yes. India has its own plans, priced in rupees and charged through Razorpay, with 18% GST added at checkout. The figures above are pre-tax.
Does it do ethnic wear properly?
The ethnic shelves — sarees, lehengas, kurtas, salwar suits, sherwanis, dupattas — were built from ethnic reels and keep their choreography: the drape, the twirl, the dupatta. Each ethnic garment has its own shelf.
Can I get told when a video is ready?
Yes. Every finished video is emailed to you (you can switch that off on your account page), and if you opt in to WhatsApp updates you get a message there too.
Can I use these on Myntra, Meesho or Amazon?
The output is a vertical MP4 you own and can upload wherever a listing takes video. Check the marketplace's current video requirements before uploading; the marketplace page here has more.
The video already works. Put your product in it.
Try LastCut →Other sellers: Shopify clothing brands · saree brands · agencies · marketplace sellers