Guides · Product photos
What product photos to send an AI fashion video tool
The photo you give an AI video tool decides how your product looks in the video. Here is what works, what does not, and why — from how LastCut reads a product photo.
The one photo that matters most
A clear photo of the whole piece from the front, in even light, with nothing covering it. A flat lay, a packshot, a garment on a hanger or a dress form, or a photo on a model all work. What the video can show is what the photo shows: a pocket, a print or a hem that is folded under or out of frame has to be guessed.
When to add the back
If the video turns the model away from the camera, the back of the garment is on screen, and a photo of it is the difference between your back and an invented one. You do not have to work out which templates need it: the upload card asks for the back only when that video shows it.
Details and angles
- Prints, embroidery, a saree's border, a logo: add a close-up. Fine work reads best from a photo taken straight on.
- Shoes and accessories: some templates show a product from a particular angle — a shoe's sole or heel, a collar — and the upload card asks for that angle when it does.
- A set sold together — a co-ord, a kurta set, a lehenga with its dupatta: add a photo of each piece you sell. Pieces you leave out stay as they were in the original video.
On-model photos
A photo of your product on a model lends the video the product and nothing else. The model in your photo, their pose and the place it was shot are not copied — the template's model and moves are. One on-model photo of an outfit is enough. A second one helps only when it shows a part the first does not — the back, the hem, the sleeve; a second pose on its own is set aside. A flat lay beside it adds detail.
Backgrounds
You do not need to cut the product out. A plain studio background is kept as it was shot, and a busy one is cleaned off before the photo is used. Very long, narrow photos — a full-length saree, say — are padded rather than cropped, so nothing is cut off.
What the photo check flags
Every photo is checked as you add it. The card tells you when it cannot find a product in the photo, or when the piece does not suit the template — a dress on a template made for tops. It is advice, not a gate: you can go ahead either way, but it is cheaper to swap a photo than a video.
The short version
- A clear front photo of the whole piece.
- The back, when the upload card asks for it.
- A close-up of anything fine: prints, embroidery, borders.
- One on-model photo per outfit — a second only if it shows a part the first does not.
- JPG, PNG or HEIC, straight from your store or phone.
Your photos are enough.
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